Since cannabis is still considered a Schedule 1 drug, companies like Google, Apple, Amazon, Twitter, Facebook - folks who can put you in front of new customers very easily - won’t take your money. In some cases, they’ll even shut down your account without notice or explanation.
Because of that massive banking problem, ranking your cannabis business in Google, Bing or Yahoo (yes, people still use those) is one of the most important thing you can do for your products - even if your product or service is not “flower-touching.”
Update: Here at Mogrify Studio, I'm constantly creating more tutorials on how to create great blog content for your cannabis blog. Stay up to the latest by subscribing to the Web Budtender Blog.Subscribe for free.
So now we know cannabis companies can’t [legally] pay for advertising, even just to engage with your customers to say hello. The good news is, you don’t have to pay for advertising. And you shouldn’t have to.
But we’re experiencing “the Green Rush” in California - a massive onslaught of businesses popping up here to take advantage of the money and progress to be made from cannabis legalization. According to an NBC San Diego story in February 2017, there are 71 dispensaries in San Diego alone (most of them illegal or producing illegally, unfortunately). And that doesn’t begin to cover the amount of delivery services.
That’s a lot of noise for you to be heard in.
So how do you stand out from the competition in Google’s search results AND keep your customers coming back to your cannabis brand for more?
In this post, in addition to the one thing you have to (and can do right now), you’ll learn a lot about how search can work for your business.
Here it is, the single most important factor for How to rank your cannabis business online:
Regular, relevant and informative Blog posts that are carefully crafted specifically for your customers.
Post. Post. Post!
Search Results for "Weed Near Me" are skyrocketing
Have you ever heard the phrase Content is King? You’ll hear it a lot on this blog and in my messaging. It’s been true for over a decade and it will continue to be true for the foreseeable future.
Let’s take a look at exactly what I mean by Content Is King by using these cannabis SEO protips:
You could have the best product or service - but nobody will buy from you if they don’t know you’re there. Stay in front of your customers by posting regularly and sticking to that schedule. What is regular? Start with 2 blogs a week for 1 month. At the end of your 30 days, determine if the extra time spent was helpful.
Sure, you can Google terms like “best posting times” for the frequency in which you post to Facebook or other social media platforms - but the entire point here is to stay in front of your audience - like they say, “Out of Sight, Out of Mind.”
Just make sure that your efforts of staying in front of your customers aren’t wasted. You do that with relevance.
What is a relevant blog post? Relevance with cannabis businesses means posts that are timely and interesting.
A popular term for this technique is “newsjacking,” where you chose a trending topic and piggyback off it’s current popularity. Ask yourself, “What is happening in the world right now that my customers are paying attention to?” A good tip is to stay local to your area first. What specifically is happening in your area/community that would be interesting to read, where you can insert your message?
A few examples of relevant messages you can use in your blogging today:
- Jeff Sessions and his hate towards Marijuana and the people who use it
- CBD and how these products relates to pain, stress, and sleep
- Local news station coverage of local cannabis legalization (Yes, local is used twice there, get where I’m going with this?).
Now that we understand what a relevant blog post is, we have to make sure the relationship between you and your customers and patients is more than transactional.
So far, you’ve put work into something you think is relevant and you’ve now it’s time to put it out to your followers. You must absolutely be sure that what you’re writing about gives the person who’s reading what they are looking for, otherwise the effort it took to get the reader to this point is wasted, potentially forever.
Stay informative by teaching your blog readers, I mean, cannabis consumers, everything they need to know about what they are buying from you. I take the core idea that I have – one that usually comes from a question someone asked a message board somewhere – and then I brainstorm answers. Often, I’ll do some research or ask a friend to come up with additional answers. I try to make a big long list of potential solutions/tips/tricks to what you’re writing about.
While every cannabis business customer base is different, there’s one thing that’s consistent about everyone that wants to buy marijuana: people are looking for a deal. In some cases, people love specifically shopping, as in, they enjoy the cannabis purchasing experience.
Help them enjoy it!
There are many ranking factors.
This is one of many ways to get in front of your customers on search results pages. Earlier this year, Moz did a massive study of ranking factors and found that the things that put people in front of search results have a considerable amount of variables. There are over 200 ranking factors that contribute to local and worldwide results, but these are the major categories that had the most weight:
- On-page SEO
- Google My Business
Are you starting to get what this is about? It isn’t about your online brochure showing the world who you are and what you have to sell them. It’s about you educating your community about what you know about your area of cannabis. Position your organization as THE place to go for answers – then people will come and buy from you!
The thing is, even with posts of tips like these, the real key to successful SEO rankings is just simply putting out content. Doing it. There’s nothing that beats simply putting the words down or recording some video. That way, you have something to start with, something to improve upon.
Okay, so you don’t have the time, I get that. I offer a blog posting service – each post completely optimized for keyword phrase related to your product or service – on whatever regular interval you want (weekly, bi-monthly, monthly). Give me a call at 619-333-6017 and let’s talk about it. And be sure to sign up for the newsletter so you can get more awesome tips like these and stay ahead of your competition.
Let’s get the first of your new blog posts going with this new strategy. What will you teach your patients and customers this week? How did your first month of 2 posts a week go? Be sure to share your blog in the comments below and I’ll be sure to check it out, share it, and give you some tips!
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