SEO & Content Expert | 619-333-6017

Process

Learn

  • Hellos
    Are we a fit? On a short initial call, I’ll ask you about your business, budget, deadline and the problem you need copy to solve. You can ask me anything you like.
  • Discovery Meeting
    If I’m confident I can help, we’ll set up a time to chat more about the why behind your project and discuss the scope of whatever needs doing.
  • Roadmap Session
    Sometimes folks who come to me need help figuring out what content they need or the message they should be sending. If that’s you, we’ll schedule a paid roadmapping session to dive deep into your business,  audience, obstacles and opportunities. After our meeting, I'll analyze and work my magic, then deliver a detailed outline of everything we discussed.

What you get: A really good feeling that I’m the right guy for the job.


Plan

Once I have details and we decide on a clear project scope, I give you a firm quote and a statement of work you can sign electronically.

Then I send you a contract and an invoice for a 50% down deposit and schedule you in for my earliest availability (usually 2 – 3 weeks).

I might also ask for…

  • Any existing customer research
  • Established brand guidelines
  • Contact details for 3rd parties (designers, devs, SEOs)
  • Wireframes or IA docs (Don’t have a design? You can – and should – build around my writing.)
  • Access to analytics, heatmapping data, etc.

What you get: A firm quote and a scheduled kick-off date. Wahoo, we’re working together!


Create

  • Research
    I’ll send you what's called a creative brief and take detailed of notes so that your brand's voice and tone is consistent. I’ll also work with you to design, execute and analyze a customer research program. We’ll pinpoint your audience’s pain points, steal your competitors’ best moves and identify missed opportunities you can capitalize on.
  • Outlines & Wireframes
    I organize the research into a blueprint for highly persuasive copy, systematically addressing customer pain points and answering questions before they’re even asked.  I’ll work in tandem with your designer to create a conversion-driven wireframe.
  • Fully prepared, I write your first draft. Your project has my undivided attention, and I’ll send you short updates to let you know where we’re at (without you even asking me to).

I’ve worked agency-side with marketers, SEOs, devs and designers, so I know exactly how to mark up drafts to ensure everyone understands the “why” behind what I’ve written and how the copy should look when it’s live.

What you get: A startlingly good first draft full of comments and questions.


Launch

The moment of truth! – You've published your content and your customers love it. Sales go through the roof and the next thing you know, you've caught somebody's attention at High Times magazine. Congratulations! I’ll be on call to make sure the copy and design come together in the best possible way.

What you get: Leads, sales, the adoration of your audience and an irresistible urge to work with me again and recommend me to all of your friends.